Run by experienced advertising specialists
We run your Meta ads and email marketing together, so you win customers for less, keep them for longer, and see every result in your Shopify sales.
Free 30-minute call · See where your revenue is leaking · No obligation
Ten years of paid social and email between us, across skincare, jewellery, bridal, homeware and more. We keep the current roster small on purpose, so every account gets a founder on it.
Co-Founder of Mad Social · Meta Ads Specialist
I’ve run Meta ads for female-founded brands for over ten years, from start-ups to household names. Most of those founders didn’t want an agency. They wanted someone they could trust.
That’s why Mad Social exists. Two specialists, no junior handoffs: I run your ads, Peter runs your email. We make your budget work harder, keep everything true to your brand, and take the marketing off your plate so you and your team get your time back.
We run your Meta ads end to end: strategy, creative, testing and budget. Judged on what each new customer costs and on your Shopify sales, never the ad platform’s own figures. You always know what your ads are really doing.
We build and run your Klaviyo email: welcome, abandoned-cart and post-purchase flows that sell every day, campaigns in your voice, and emails that land in the inbox. Sales from your own list don’t cost you ad spend.
TikTok, Pinterest and Google, added once Meta and email are compounding, not before. Spreading a brand thin across five channels is how budgets disappear. We sequence new channels so each one starts from proof, not hope.
Most of our clients came to us after a bad agency experience. Here is what they found different.
We take your marketing off your plate. You stay the founder; we run your ads and email. Your side is one call a month and approving the work.
No cherry-picked screenshots and no outliers dressed up as the norm. Every number below comes from the platforms themselves, and we will happily walk you through any of them.
A new female-founded skincare brand when we started. We run both sides: Meta ads that win new customers and Klaviyo flows that bring them back. Three years in, Meta has returned nearly 5x on £77k of ad spend.
A loyal following and a list that had never been worked. We built email from zero in the founder’s voice: welcome flow, campaigns and segmentation. One in four people who get the first welcome email place an order.
Bridal is a one-purchase category, so every send has to count. We cut the campaign calendar back to what earned, rebuilt the welcome journey and added the flows around it.
Ivy T makes organic cotton essentials for women. We have run the Meta and Google ads since July 2026 and added email in August, written as Sally, the founder.
Five months old, with editorial imagery made for magazines rather than feeds. We rebuilt the creative around creator-led content that still reads luxury and put spend behind the markets that convert. Ads only.
The Mad Method
Know who to target and what to say: your positioning, your best customers and the numbers we keep score with.
Meta ads that win new customers at a lower cost each: the creative, the offer, and new ads tested every week.
Klaviyo email that brings them back: every email in your voice, flows that run every day, and your best customers made to feel part of something.
Know who to target and what to say
Positioning: What makes your brand the one to buy, written down and used in every ad and email.
Audience: The customers worth paying for: who buys, who comes back and who spends the most.
Numbers: The few figures we keep score with: cost per new customer, repeat rate and your Shopify sales, agreed before anything runs.
Win new customers for less
Creative: The ads themselves, made for the feed in your brand’s look, with new ones every week.
Offer: What the ad asks her to do: a bundle, a threshold or a first-order deal, built to lift the order without cheapening the brand.
Testing: Winners get more budget, the rest gets cut, and spend goes up only while the cost of each new customer holds.
Keep them buying for longer
Brand: Every email designed for your brand and written in your voice, so the brand she bought from is the one that writes to her.
Flows: Welcome, post-purchase and win-back emails that run every day without you touching them.
Community: Your best customers get first look, early access and the occasional thank-you, so they feel part of something and tell their friends.
The emails and ads we make are the everyday face of your brand. Here is the standard we hold them to.
Two of the founders we work with, on camera, unscripted.
Before Mad Social I didn't really have a clue what I was doing with marketing.
Madison gave us direction and a clear plan — our business has skyrocketed. The whole operation runs smoothly, and she's always contactable and hands-on, guiding me through every question.
“If you're a female business owner, Madison is your woman. You really feel like she cares — you don't get that with other marketing services, believe you me.”
Before Madison we relied on word-of-mouth and organic social, and our ad performance was inconsistent.
Since working with her everything has shifted — a noticeable increase in leads and so many new patients through our doors. The clinic feels busier, with a real buzz.
“Madison genuinely feels like another member of staff. Her personalised approach, creativity and genuine care make her a joy to work with — we'd be lost without her now.”
Something we haven't covered? Ask us directly.
Apply for a Free Clarity CallMeta advertising and email marketing, run together or on their own. Ads acquire new customers profitably; email turns them into repeat revenue you own. When Meta and email are compounding, we can add TikTok, Pinterest or Google, but only when the numbers say it will pay.
Established online brands, mostly on Shopify, in beauty, skincare, fashion and wellness. We built Mad Social for female founders and that is who most of our clients are, though the real test is fit: healthy margins, a warm audience and a founder who wants a partner rather than an order-taker.
A flat monthly fee, never a percentage of your ad spend, so our incentives stay pointed at your profit rather than your budget. One channel starts from £1,250 a month; ads and email together from £2,550. Everything is month to month, with no lock-in.
For ads, we recommend at least £4,000 a month in ad spend. Email has no minimum.
Apply using the button above; it takes two minutes. If it looks like a fit, we invite you to a free 30-minute Clarity Call with the founders. We show you where your revenue is leaking and tell you honestly what we would do about it, including when the honest answer is that you do not need us yet. If we’re a fit, you get a plan and a price.
Madison and Peter, the founders, directly, for as long as we work together. There are no account managers and no junior team behind the curtain.
One call a month and approving the work. We handle everything else.
The honest answer: it depends on your product, your margins and your market, which is exactly why we will never promise a ROAS figure. What we can show you is verified results from brands like yours, and what we will commit to is telling you the truth about your numbers every single month.
If you have been burned before, we understand: most of our clients had been too. Apply below and the founders will take an honest look at your brand.
Apply for a Free Clarity CallMonth to month · No obligation · An honest answer either way
What happens next
