UK-Based Beauty and Wellness Brand
£7.9K In, £113K Out: A Female-Founded Brand’s Paid Ad Breakthrough
For a UK-based beauty and wellness brand with a solid organic presence but never ventured into paid social media advertising, Mad Social’s expertise delivered remarkable results. Our strategic campaigns during peak seasons, including Black Friday and Christmas, demonstrated the power of targeted ads in driving significant revenue growth.
£113K
Amount Made on Ads
£8K
Amount Spent on Ads
1430%
Percentage Return on Ads
The Problem
Untapped Potential in Social Media Advertising
This female-founded beauty and wellness brand had built a strong community on Facebook and Instagram, but had never run paid social campaigns.
With key sales periods like Black Friday and Christmas ahead, the founder wanted to capitalise on the momentum—but didn’t know where to start.
Without the time or expertise to build a high-performing ad strategy, she needed a partner who could bring structure, clarity, and results without overwhelming her or diluting the brand’s message.
The Solution
Strategic Social Media Campaigns and Continuous Optimisation
Mad Social stepped in with a targeted approach:
High-Impact Campaigns for Key Sales Periods
We launched focused Meta ad campaigns during Black Friday and Christmas, timed and structured to maximise visibility and conversions without feeling overly “salesy.”
Creative Development for a Female Audience
We developed visuals and messaging that reflected what the brand’s female customers truly cared about—products that feel good, work well, and align with their values.
Our creative focused on real-life benefits, self-care moments, and the emotional reasons women buy: to feel confident, relaxed, or simply take time for themselves.
Refined Targeting & Testing
We tested and optimised ad copy, visuals, and audiences, honing in on what resonated most with different segments of their female audience.
We used performance data to adjust tone, product angles, and calls to action to improve ROAS and relevance.
TikTok Community Campaign
We launched a cost-effective TikTok strategy to build a presence with Gen Z.
The goal wasn’t just immediate sales, it was to lay the groundwork for a future community of young women who would grow into ideal customers.
By creating engaging, on-brand content, we attracted 2,404 new followers and 6.5K likes, building awareness early and positioning the brand for long-term loyalty
The Results
Record-Breaking Revenue Growth and Community Engagement
- £37,000 in revenue in the first 3 months (13.5x ROAS)
- £113,029 in revenue 7 months (14.2x ROAS)
- TikTok campaign brought in 2,404 new followers and 6.5K likes at just £0.44 CPR
- Built the foundation for a sustainable paid strategy that complements their organic presence