Running a Business is Hard Enough. Your Marketing Shouldn’t Be.
Your full marketing department
without hiring one
We help female-founded save time, money and effort with high-converting funnels, strategic ads, and intentional support that feels like part of your team.
100+ Brands
We’ve Helped Grow Many
Amazing Brands
from around the world
Does this sound familiar?
You’ve built a business that works. The sales are coming in. The product is solid. You’ve even got a small team helping you manage the day-to-day. But behind the scenes? Marketing still feels like a scramble.
You’re overseeing ads, trying to brief creatives, keeping one eye on analytics, and half the time, you’re not even sure what’s working.
You’ve outgrown the DIY phase. You don’t need another template, one-off freelancer, or half-engaged agency. You need someone to own it.
CLAIM YOUR FREE FUNNEL STRATEGY
We don’t JUST “run ads.” We lead growth
The Embedded Growth Partnership is a monthly service where we step inside your business and become your strategic marketing partner.
We don’t sit on the sidelines.
We embed ourselves into your team, take the pressure off your plate, and make your growth plan our priority.
This isn’t “check in once a month” kind of support.
We show up like we’re in-house, because that’s how we work best.
MORE CLIENT RESULTS
Who this is for
This partnership is designed for founders who are ready to scale but not ready to hire a full in-house marketing team. It’s perfect for you if:
You’ve got a proven offer and growing customer base
You’re spending on ads but not seeing consistent ROI
You have team members (even interns or content creators) but no one leading the strategy
You want someone to manage the full picture, not just bits and pieces
WHATS INCLUDED EACH MONTH
Meta & Google Ads management
Strategy, setup, daily optimisation, creative direction.
Funnel Optimisation & CRO
We audit your customer journey and improve conversion points.
Email Marketing & Automation
Nurture sequences, campaign planning, list growth strategies
Content Strategy Support
Direction and briefs for your team to keep content aligned and purposeful
COMMUNICATION & SUPPORT
Dedicated slack channel for ongoing communication just like an in-house team member.
Optimisation + Strategy Calls
You’ll always know what’s happening, why it’s happening, and what’s next
THE TRANSFORMATION
Here’s what life looks like after we’re in your corner:
BEFORE
You’re stretched thin trying to manage marketing yourself.
You’re unsure what’s working and what’s wasting money.
Your team lacks direction—and it shows in the results.
You feel like you’re throwing things at the wall.
AFTER
You have a clear strategy and someone executing it with you
Your ads are finally profitable and optimised.
Your team has guidance, support, and structure.
You’re free to focus on running the business, not marketing logistics.
CHECK OUT WHAT OUR CLIENTS HAVE
If you’re looking for a partner who truly cares about your success, look no further. Madison at Mad Social went above and beyond to ensure my campaigns were successful, providing transparent insights and adjustments that made a real difference to the results. Her personal approach makes her great to work with.
Alison O’Hanlon
Publicity Loft
Since working with Madison, everything has shifted. We’ve seen a noticeable increase in leads and have welcomed more new patients through our doors. The clinic feels busier, which has given us real momentum. We’ve even had patients mention they came in specifically after seeing our ads and emails—proof that her strategies are working.
Megan McCarter
Array Academy
“Madison is always proactive with her work and was able to communicate what we needed in great marketing messages to our customers. Madisons input enable our business to grow.”
Kelwin Heighton
My Clothing
“If you are struggling to deliver on your digital marketing effectively, having Mad Social is like an extension of your team. They truly take time to understand your audience and what is needed to make an impact.”
Pamela Harte
Array Aesthetics
“Having worked with Madison before. I liked her work ethic, delivery of projects and honesty, so I wanted to work with her again. I know I can trust her to get the job done to a high standard. Madison provided clarity on what our digital marketing plan is and how to execute it effectively. Sales have increased since working with her!”
Danielle Jordan-Taft
Dollymix Clothing
If you’re looking for real results in digital marketing then Madison is your go-to. After stumbling across her page on Instagram, I contacted her for some marketing advice for my small online business, and long story short she helped me increase my sales considerably in just a short few months. Couldn’t have done it without your knowledge and expertise so thank you!
Aine Hennessy
Henny Penny
CHECK OUT OUR CLIENT RESULTS
HEY, we’re madison & peter 👋
Founders of Mad Social, a Boutique Digital Marketing Agency in the Heart of Edinburgh.
Like you, I understand the trials and tribulations of being a business owner. That’s why we set up Mad Social: to lighten your load and help you grow.
We specialise in building digital marketing systems for female business owners giving your more time, more profit and more freedom.
We do this in two ways: Your Marketing Engine (Done-for-you) and our Growth Partner Plan.
